Borrowing a Competitor's Customers
A zero-to-one guide to startup sales: How to leverage a competitor for prospects.
I started this series by saying that zero-to-one sales are different. One difference is that a smaller company can use a larger competitor's size and strength against them.
Here's a zero-to-one, small-company tactic to try in your next sales campaign.
Identify a competitor pursuing a similar prospect pool that is also active on social media. For this example, I'm using LinkedIn.
Go back through their LinkedIn posts and search for:
LinkedIn Events that they have publicized
Posts about events where they have tagged attendees.
Posts about events where there are Likes and Comments.
