Case Study: Customers and Early Adopters (Lean Canvas)

Users aren't customers. And customers aren't always users.

Many Average Entrepreneurs don’t think clearly about the differences between users and customers. And believe that early adopters are anyone who is ‘easy’ to sell to.

It’s a beginner’s mistake. In this issue, we will set things straight.

First, everyone pays for your service. It’s just the “currencies’ that change.

There are three currencies that users and customers exchange for value: Time, Attention and Money.

Time, attention and money.

Let’s look at our case study and see what the differences are between users and customers. And a clear way to correctly identify early adopters.