Case Study: Early Adopters - Idea Box

Early Adopters aren't Easy. Here's why:

Many Average Entrepreneurs make two mistakes in finding early adopters:

1. They engage whomever is closest. Family, friends, coworkers or simply anyone easily accessible to them.

2. They think early adopters are people who are pre-disposed to try new things. More technical, always wanting the latest gadgets, acting impulsively, etc.

The latter may come from Everett Roger’s theory published in “Diffusion of Innovation”.

https://en.wikipedia.org/wiki/Diffusion_of_innovations

Both are old ways of identifying early adopters. Since superseded by a better one.