Case Study: STOP and Review (Lean Canvas)
Your next step is (looking) backwards.
It’s time to stop and review.
Wait…
You haven’t finished filling out the Lean Canvas!
Completing the Lean Canvas is not the point.
Building a business is the point.
And since we’ve started this case study, time has passed. (More than four weeks, accounting for the time dilation here in Substack space. 😉 )
Average Entrepreneurs must abandon their task obsession and learn to observe and orient.
It’s time to review your assumptions.
So the next step is to stop.
Look backwards.
Ask if what you’ve written for Problems & Existing Alternatives, Customers & Early Adopters, Channels and Unique Value Proposition still apply.
Here’s what I’ve learned from real-life research in the above areas:
