How to Win With 90% Less
Build your moat by choosing where you will (and won't) compete.
To analyze your competitor, start by focusing on two "axis attributes".
Every Average Entrepreneur has probably seen a graph with two of these axis attributes: Quality and Price.
The above graph illustrates two axes and two components of a competitor's product; quality and price.
There are other axes. Let's try to name a few others.
- Comprehensiveness = SalesForce
- Consistency = MacDonalds
- On-Time Delivery = FedEx
- Privacy = NordVPN
Next, find the axis that makes up the Unique Value Proposition of your competition. Quality and price are two, but stretch to find others.
When you have those, we can use your study of the competition to build your first moat. Here's how:
