Insuring Your IdeaIf your idea doesn’t work, what will you be left with? Jerry EverettNov 03, 2023∙ PaidShareThis week, the startup I founded in 2002 and exited in 2015, ceased operations.The Average Entrepreneur is a reader-supported publication. To receive new posts and support my work, consider becoming …SubscribeContinue reading this post for free, courtesy of Jerry Everett.Claim my free postOr purchase a paid subscription.