Stop Asking This Sales Question
A zero-to-one guide to startup sales: Lessons from cold calling
Stop asking this question, and your sales calls will get easier.
Smart phones have almost killed cold calling, but in many parts of the world, making a cold call is still part of the prospecting process.
Eliminating this opening question from most first-time interactions significantly improves any sales process.
Here’s the question to stop asking in a cold call: How are you today?
Do you care how that person is doing? Asking that on a call without context or relationship, which is what a cold call is, transmits that you don’t.
Stop asking how they are doing.
Here’s what you ask instead:
