Stop Introducing Yourself
We don't care who you are: A zero-to-one guide to startup sales
Stop introducing yourself in cold outreach sales.
When meeting someone new, Average Entrepreneurs rightly introduce themselves. It is typical, expected and natural behaviour.
Zero-to-one sales are not typical.
A cold intro isn't natural.
It isn't expected. (It can even be unwelcome!)
And it's not about you.
So why would you introduce yourself?
Many instantly make a "Read or Refuse" decision based on the first few lines of an email — especially on a mobile device.
Polite introductions contribute to the "Refuse" decision. Here are two sample emails sent to the trash and one I read.
