Three Foundational Business-Building Systems
Even big dreams need a little structure sometimes.
It all starts with an Average Entrepreneur having an idea for a business.
Maybe it started with daydreaming of a better job. Or a nightmare product experience that you think should change.
Before you act on that idea, you must stop and do one thing:
Think it through.
But not more daydreaming. You need some structure. A foundation. Some direction.
Anything built on a poor foundation soon collapses. Starting without a destination and some direction, just gets you lost.
So we need some basic systems to guide our thinking and actions.
There are three foundational systems I use in building every business opportunity.
These help me recognize a great opportunity from a not-so-great one.
Each was created by Ash Maurya . (I started as Ash’s student. I’ve since become a teacher of the mindsets, systems and skills learned.)
You might have heard of them:
The Lean Canvas
The Customer Factory Blueprint
The Customer Forces Canvas
You can find some online at https://www.leanfoundry.com/ or written about in Running Lean Mastery .
Paid subscribers to The Average Entrepreneur can access them in PDF below.
In the next issues, I’ll show how I’m investigating a $100M business idea with these systems. It’s a real-life case study, straight from my international venture-building.
I hope you will join me.
Until then, press on.
…Jerry
p.s. Paid subscribers can download the attached PDFs below.
