Using Content to Create Connections
Zero to One Sales: Leveraging Content
Here’s the most valuable advice I can give any Entrepreneur in a new endeavour: Leverage content.
You’re working in a domain; now get to know the subject matter, subject, theme, burden, gist, argument, thesis, message, point, thrust, substance, matter, material, text, or ideas. (From Dictionary © 2005–2022 Apple Inc.)
Content is different from a newsletter, blog, or podcast. Those are mediums. Leveraging content starts with becoming knowledgeable about the domain.
There is no better way to generate domain knowledge than talking to people.
That’s one of my best sales hacks. Use content to talk to people. Here’s an example from my venture-building practice on how to start:
