Create Contrast to Cause a Choice

Build your moat by forcing a choice. Not a comparison.

Competition is inevitable. Start any entrepreneurial venture, see any success, and it will be copied.

I've been writing about how we can build a moat in your startup.

I recommended starting with a study of your competition. I've covered how not to study your competition. Then I recommended finding two axes to start your differentiation.

Most Average Entrepreneurs make two mistakes relating to competition:

1) They believe they have none.

2) They study the competition with no axes of differentiation framework.

The next step, after an informed study of your competition, is to pick your axes of differentiation. What will be the two things you will compete in?

Here's the last secret to turning your study into a moat…